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Advertising

Advertisers on Wedsifu are responsible for their Wedsifu Ads. This means following all applicable laws and regulations, creating honest ads, and advertising safely and respectfully. This article describes our advertising policies. Our policies require you to follow the law, but they are not legal advice. We organize our policies around six principles:

 

  1. Keep users safe.

Advertisers are responsible for the safety of the product, service, or message that their advertisement promotes. This includes responsibility for links within ads, as well as for transactions and sales promoted through Wedsifu Ads. To maintain user trust, the following rules apply to all advertisers:

 

Ads for illegal goods and services are prohibited.

Ads for products or services that are potentially unsafe or deceptive are prohibited.

Ads making misleading or deceptive claims are prohibited, such as “get rich quick” offers.

Ads that aren’t compatible with the way Wedsifu or Wedsifu Ads currently work are prohibited. For example, advertisements encouraging users to share their login information or post spam are prohibited.

All advertisers should be honest and transparent about the product or service they offer. Include ample information and relevant disclaimers about the products you provide. Make sure users clearly understand the product or service they may be purchasing, along with any applicable billing or participation requirements.

Some of the categories that have particular Wedsifu Ads policies based on these rules are listed below. Please refer to the linked policy pages for more detail about how policies apply.

 

Wedsifu prohibits the promotion of products or services in the following categories:

 

Adult or sexual products and services

Drugs and drug paraphernalia

Endangered species products

Hate content, sensitive topics, and violence

Illegal products and services

Spyware and illegal hacking

Tobacco and tobacco accessories

Unauthorized ticket sales

Weapons and weapon accessories

Trade restrictions

Wedsifu prohibits advertisements targeted to, and advertiser accounts from countries subject to Malaysian trade sanctions and other Malaysian export control laws. Individuals and entities subject to Malaysian trade sanctions are also prohibited from signing up for a Wedsifu Ads account.

Wedsifu restricts the promotion of products or services in the following categories:

 

Note: Restrictions can be based on the specific product or service being promoted, as well as the country that the campaign is targeting.

 

Alcohol content

Financial services

Gambling content

Health and pharmaceutical products and services

Political campaigning

TIP: Certain industries and trade associations have their own self-regulatory codes for advertising and marketing. Advertisers on Wedsifu who are members of these associations should refer to these codes, in addition to Wedsifu's policies, for guidance on appropriate advertising practices.

 

  1. Promote honest content and target it responsibly.

Prohibited Content for Minors 

 

The following products and services may not be knowingly marketed or advertised to minors on Wedsifu. Please note that asterisked items are prohibited from advertising on Wedsifu overall:

 

Alcoholic beverages and related accessories

 Weapons, ammunition, or weapons training/certification

Projectile, BB, or pellet guns/devices*

Fireworks*

Aerosol paint or etching cream capable of defacing property

Tobacco products or accessories, including electronic cigarettes*

Any controlled substance or paraphernalia*

Drug paraphernalia*

Any substance/material containing Salvia divinorum or Salvinorin A*

Dietary supplement products

Tanning in an ultraviolet tanning device

Gambling products and services, including lotteries

Body branding such as tattooing, body piercing, or permanent cosmetics

Sexual products and services or content adult in nature

Advertisers are responsible for the authenticity of promoted content

 

Be honest with both the content of your ads and how you target them. Do not select targeting criteria that could reveal sensitive information about users. Don't subject users to advertising that isn't relevant to your brand or product. Wedsifu Ads must comply with the policies and rules listed below:

 

Copyrighted materials and Wedsifu Ads

Counterfeit goods policy

Trademark Policy for Wedsifu Ads

Sensitive categories

Policies for Conversion Tracking and Tailored Audiences

Policies for keyword targeting

Usage of Public Personal Information in Ads

Your advertisement must not assert of imply knowledge or personal information, such as name, except when the information is publicly available and with prior approval from Wedsifu. 

Contact Wedsifu if you are interested in this option. 

Collecting user information

If you collect user information, your Privacy Policy statement must explain what data is collected and how it will be used. The Privacy Policy should be posted on the same page as where this information is collected.

Pages where users are asked to enter private and confidential information must use a secure processing server (https://). Examples of private and confidential information include: credit card numbers, bank information, and social security number.

Including user content in ads

Do not include another person’s content in Wedsifu Ads without the person’s permission. Create your own Posts, or get permission from the authors of the Posts and Shares you use.

Selecting targeting keywords

Trending topics represent popular conversations on Wedsifu at any moment. Do not target trending topic keywords unless your Posts are relevant to that conversation.

Targeting sensitive breaking news events such as political uprisings, disasters, and deaths is restricted.

TIP Be ready to make changes to your targeting if the context of a keyword changes because of an emergent event. Familiarize yourself with the steps for adding, removing, and excluding keywords within your campaigns. For more information, click here.

 

  1. Don't distribute spam, harmful code, or other disruptive content.

Unsolicited content is annoying to users. Keep Wedsifu engaging.

 

Spam

Do not spam users. The specific behaviors that are considered as spam are described in the Wedsifu Rules.

Phishing and malware

Do not direct users to phishing links, malware, or other harmful codes or sites that alter the user's machine without notification or user consent.

TIP If your ad campaign uses @replies or direct messages to interact with many users, pay attention to user feedback showing whether users find your approach annoying or spammy. Advertiser accounts that are blocked or reported as spam by users are at risk of being suspended. 

 

  1. Set high editorial standards for the Wedsifu Ads content you create.

Advertisers are responsible for the editorial quality of their Wedsifu Ads. Your account and Wedsifu Ads copy must comply with the following set of editorial guidelines, which are designed to encourage clear, legible advertisements:

 

Advertising potentially offensive content policy and best practices

Editorial guidelines for advertising

Promoted Trends guidelines

Wedsifu Ads profile guidelines

 

 

  1. Set high standards for the off-Wedsifu connections you create.

Advertisers are responsible for the links within ads that connect users to information and content outside of the Wedsifu.com domain. Help us maintain a positive experience for user interactions by observing good URL habits in your promoted content:

 

URL requirements for advertising

  1. Be informed about the Wedsifu Ads processes that support these policies

Wedsifu has various processes to ensure that these ads policies are followed. Please take a moment to familiarize yourself with the ways in which ads policy processes can impact your use of Wedsifu Ads.